
Sarah Ragab
Co-founder & Head of Design
Sarah is a designer who’s spent the better part of a decade figuring out how to make technology feel human. Eleven patents in AI and human-computer interaction, a master’s degree with distinction, and a premaster project exhibited at the Global Grad Show in Dubai (among the top 50 design universities worldwide) give you an idea of where her head’s at.
She holds the NNG UX Certification in Interaction Design plus nine additional Nielsen Norman Group certifications, and has published eight academic papers on behavioral design, persuasion, and behavior-change strategies. Eighteen awards, including hackathon wins, App Store features, and international design recognition, line the shelf. She finished 11th nationally in Egypt’s scientific-mathematical division on a full scholarship, and speaks English, Arabic, German, and French.
Before Habi, Sarah led AI-driven design for large-scale products used by millions, from enterprise tools to YC-backed startups. At Habi, she shapes every pixel and interaction so the app doesn’t just track habits. It makes building them feel effortless.
Articles by Sarah Ragab

Sarah Ragab
Co-founder & Head of Design
Sarah is a designer who’s spent the better part of a decade figuring out how to make technology feel human. Eleven patents in AI and human-computer interaction, a master’s degree with distinction, and a premaster project exhibited at the Global Grad Show in Dubai (among the top 50 design universities worldwide) give you an idea of where her head’s at.
She holds the NNG UX Certification in Interaction Design plus nine additional Nielsen Norman Group certifications, and has published eight academic papers on behavioral design, persuasion, and behavior-change strategies. Eighteen awards, including hackathon wins, App Store features, and international design recognition, line the shelf. She finished 11th nationally in Egypt’s scientific-mathematical division on a full scholarship, and speaks English, Arabic, German, and French.
Before Habi, Sarah led AI-driven design for large-scale products used by millions, from enterprise tools to YC-backed startups. At Habi, she shapes every pixel and interaction so the app doesn’t just track habits. It makes building them feel effortless.